Category Management
With our 15 years experience in working in the retail sectors, we bring knowledge & expertise that supports our clients with their product category management, merchandising and promotion plans. 

Whether you need a full category review or just some advice and support with your current range we can help you.

  • Define your category
  • Determine each category role
  • Build category appraisals
  • Set category objectives
  • Devise your strategy
  • Set category tactics
  • Implement your strategy
  • Review the category performance

Strategic Marketing

Using our knowledge, expertise and experience, we work closely with our clients to develop strategic marketing plans that supports our clients goals.

We always ensure that our strategic plans are achievable, cost effective and realistic. We can help you:

  • Review your market position
  • Review your business objectives
  • Define your mission
  • Define your commercial and marketing strategies
  • Implement, track & adjust your plans

Brand Development
Working closely with our clients, we develop brand strategies that helps improve our clients' customer engagement and perception. 

Whether you need to develop awareness or change perception of your brand, we can help you with:

  • Identify or review your target clients
  • Research your target client group
  • Develop your brand positioning
  • Review and further develop your current message strategy
  • Develop your content strategy
  • Review your website alignment
  • Build your marketing toolkit
  • Implement, track & adjust your brand strategy plan

Marketing campaigns
We support our clients in delivering cost effective marketing campaigns developed to engage our clients' audience as well as promoting their products & services.

Depending on what you need, we can develop specific tactical campaigns that support your goals and plans.

  • Channel marketing campaigns
  • Integrated campaigns
  • Direct marketing campaigns
  • Content marketing campaigns